The game crashed shortly after launch, as the servers were overwhelmed by the demand. “Tuber Simulator” was launched via Revelmode, PewDiePie’s joint venture with Maker Studios, and published by Montreal-based Outerminds. Such is the power of the YouTube fan base. It’s also the #1 free game in 29 countries on the App Store, reports app store intelligence firm Sensor Tower. (It would be #1 if Apple didn’t insist on including its iTunes U app in the App Store charts.) The game also became the #1 free iPhone game in just 20 hours, and is the #1 free app in 10 countries. It went from the #25 Overall free app on the App Store on launch day to the #2 app today. The game was published to the App Store and Google Play on Thursday, and hit the charts hard. That’s what happened, at least, following the iOS and Android launch of “PewDiePie’s Tuber Simulator,” the video star’s latest game, which parodies the life of a full-time YouTube creator.

What happens when the world’s biggest YouTube star Felix “PewDiePie” Kjellberg tells his 48 million YouTube subscribers to download and play his new mobile game? The game promptly shoots up to the top of the App Store, and the servers crash under the load.

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